World
LYLA LUPA is a premium essentials brand debuting iconic pieces for the bride’s journey. From sleepwear and lingerie to swimwear and beyond, we are Everything BUT the Dress.
LYLA LUPA has already made waves in the bridal market, showcasing at the Harrogate Bridal Fair and White Gallery, where the overwhelmingly positive reactions from wholesale buyers and the press have highlighted the brand’s bold, confident DNA.
Our limited drops feature pieces that leave lasting impressions, designed to evoke powerful emotions when worn. LYLA LUPA is here to provide the modern bride with all the fashion essentials she needs to feel confident at every key moment of her bridal journey.
Founded by industry experts Georgina Douek, a trained Contour Creative and Director, and Catherine Tym, a Garment Technologist and Operations Director, LYLA LUPA combines creative vision with technical expertise. Every collection is crafted with meticulous attention to detail, staying true to the brand’s core values through innovative designs, sustainable fabric choices, and bespoke touches.
With a strong commitment to recycled fabrics and contour-conscious silhouettes, each collection is shot on real brides to capture the authenticity of the journey. We are deeply grateful to our e-commerce brides Nicky Ahmed and Francessca Hall, as well as our campaign brides Leanne Hainsby, Zoe Pompuri, and Danea Panta, whose energy has made these moments even more special.
OUR VALUES
SOMETHING OLD:
Inspired by an icon, Georgina’s grandmother, Lynda Lyla Lupa.
SOMETHING NEW:
We create innovative and iconic designs with a sustainable future in mind.
SOMETHING BORROWED:
Our pieces are made to last and be passed on to others to love.
SOMETHING BLUE:
Our packaging is blue!
